Parade Platform

NEW! CoDriver Negotiation: AI that automatically protects and expands your margins —now live for all customers →

Parade Platform

Book more freight than ever before.

Everything you need to cover more loads in less time, source reliable carriers, build stronger relationships, and price freight confidently.

CoDriver

AI engagement that turns conversations into capacity

CoDriver handles inbound calls and emails from carriers — qualifying fit, capturing quotes, and syncing structured data into Parade.

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Capacity

Smarter workflows powered by real-time carrier data

Find, reuse, and book the right carriers by tapping into live capacity signals across your network. It’s business intelligence for freight — built into how your team already works.

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Integrations

Connected to the freight tech you already use

Parade plugs directly into your TMS, load boards, and compliance tools. With dozens of TMS integrations, syndication across major freight marketplaces, and built-in carrier verification, your workflows stay unified and your data stays connected.

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Parade by the Numbers

Our platform delivers results brokers can see.

With Parade, brokers move faster, work smarter, and scale stronger — without growing headcount.

4X

Carrier Rep Bandwidth

60%

Decrease in One-and-Done Carriers

12M+

AI Conversations Annually

$40B

Transacted

Parade Features

Why Parade?

Capacity intelligence that keeps your freight moving. Parade helps your team find the right carrier, the first time — using real-time capacity signals and automated workflows to speed up load coverage and scale what’s already working.

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Benefits

What can Parade do for you?

Parade gives brokers the tools to work more strategically — automating repetitive tasks, improving carrier communication, and turning every quote into usable capacity intelligence.

Drive Top-of-Funnel with Qualified Carriers

Fill your pipeline with carriers that actually fit. Parade helps you source and engage the right carriers at the right time — using automated load offers, private portals, and email campaigns that convert interest into action.

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Automate Your Core Lanes with Reliable Coverage

Set it and let it run. Parade’s automation tools help you cover your recurring freight with the carriers you already trust. Features like Cascade and AutoAssign reduce manual work and keep your lanes running smoothly.

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Build a Trusted Network and Drive Carrier Reuse

Keep your best carriers coming back. Parade makes it easy to track carrier preferences, manage performance, and re-engage top partners — so your freight gets booked by the carriers who know how to move it.

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AI That Turns Conversations Into Strategy

Every email and phone call is packed with potential — CoDriver captures it. CoDriver responds to inbound carrier emails and phone calls, qualifies the opportunity, and captures quotes in real time. That data flows straight into Parade, giving your team the capacity intelligence to book faster, price smarter, and scale what works.

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Integrations

We Integrate with Your Stack

Parade seamlessly integrates with the best freight technology and the tools you already use, so you can make the most of your data and workflows. Parade makes all your favorite tech tools work better together, so you can unlock new results in your day-to-day operations in a unified tech stack.

TMS

Carrier Onboarding Tools

Visibility Tools

Rate Benchmarks

Load Boards & Capacity Networks

Testimonials

Freight leaders love Parade.

Finding the right carrier for each load takes a lot of time. Parade's Al automates and streamlines.

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Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce

Resources

Learn More

Learn more about who we are and how we think. Here, you’ll find a wide array of videos, case studies, infographics, blog posts, and more.

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Press Release

Apr 15, 2026

Parade has Joined Forces with Mudflap

Parade has joined forces with Mudflap, bringing together Parade's AI-powered broker platform with one of the largest verified carrier networks in trucking. Here is what it means for freight brokers.

Blog

Mar 5, 2026

CoDriver Voice 2.0: Rebuilt From the Ground Up to Get More Loads Covered

CoDriver Voice 2.0 is a ground-up rebuild of Parade's Voice AI agent. A/B tested across thousands of real calls, it delivers 27% more quotes from the same call volume and nearly doubles weekly hours saved. Smarter carrier qualification, cleaner quote capture, and flexible transfer routing mean fewer dead ends and more covered loads.

Blog

Feb 6, 2026

New Parade + Datatruck Partnership

Parade is partnering with Datatruck to connect freight brokers with tech-enabled fleet owners through Marketplace Syndication. Datatruck's cloud-based TMS consolidates dispatch, finances, and compliance into one AI-powered platform, helping trucking companies manage everything from dispatch to cash. Through this integration, Parade brokers can automatically syndicate loads to Datatruck's network of carriers who leverage TruckGPT and AI agents to optimize operations, expanding digital reach while maintaining streamlined workflows.